Crayola Theory by Dawn Kim and Daniel Seung Lee

Written by Guest Blogger Marta Baniukiewicz
Primary colors. Single objects. Minimal. The visual language of the Crayola Theory reveals the strong influence of same color combinations. Putting everyday objects on plain background kept in the similarly powerful hue is pleasing to the eye, and is strikingly chic as well. The play on the title referencing the simplicity of art practiced by children using crayons and the general minimalistic approach throughout the project brings us back to the naivety of the early stage of life. Dawn Kim and Daniel Seung Lee feed us a great portion of aesthetically engaging images.

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