Label / COVEN Spring/Summer 2013
Photographer/ Gustavo Marx
Styling/ Mariana Sucupira
Brazilian label COVEN embraced the nautical trend this season, not only with maritime inspired motifs but as well as in the setting of their Spring/Summer 2013 Campaign. Photographed by Gustavo Marx, who placed models Debora Muller and Lovani Pinnow on a neutral paneled ship deck, our attention is totally on the vivid color palette of the collection. Rococo motifs, anchors knitted onto baseball tee, and wide-paned gingham prints can be seen encasing slimming silhouettes and cropped trousers. We love the simplicity of the campaign and how Gustavo Marx manages to still capture the essence of the nautical trend through the setting while subtly tying in pieces of the collection. We find that by including only certain aspects of the look focuses your attention on the subtle details.