Color Consumption by Design Army

The husband-and-wife team behind Design Army can sum up what drives them in one word: color. “Color makes us feel alive. It fuels our minds, connects spirits, and feeds imaginations,” say Pum and Jake LeFebure, a design duo known predominantly for their layouts and publications. “It is everywhere when you look around. Everything on the planet is a color.”

This has led to Color Consumption, a self-initiated series of photographs focused on the couple’s main inspiration. “Color is a precious commodity,” explains the two, who have garnered awards from the prestigious AIGA, Art Director’s Club of Metropolitan Washington, D&DA, and One Shoe, as well as features in Print, How, and Logo Lounge. “It is the ultimate currency to sustain and nourish our creative souls. It’s a design mantra we call ‘Color Consumption’.”

More information at

AIGA color color consumption design army PHOTOGRAPHY smoke
Katrina Tan

A brand manager and magazine editor with a love for stories. Always wanting to know the whys and hows behind the art and the artist, Katrina also runs SUPERVISION. As such, her days are usually spent with her eyes on the Net and the streets, looking for the most interesting/opinionated/all-around fun work.

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