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Superb Design process.
I`m convinced that most of the public would reject it at 1st time cuz the actual Coke’s bottle shape `ve been part of our daily culture for a long time.

On the other hand, people (like me), concerned with the day after tomorrow, would appreciate a well designed bottle like that.

Congrats for Andrew!

Cheers,

Great concept, and very well thought out. But it’s ugly as hell and coke would never sacrifice their patented bottle shape. The smartest part about this design is the collapse feature; that’s something that could be applied to any bottle shape, but good luck securely fitting this small square bottle into cup holders in cars. Great design process though.

This is absolutely amazing anyone that has common sense would buy this either because they think its cool or because they are concerned about the world today. Amazziiiiing

Brilliant! I’m bored of the same old coke bottles.

It’s time for CHANGE.

yay!

Coke still is poison for the human body no matter how ‘green’ this design is. Obesity, diabetes, heart disease, loss of bone density etc. are all linked to consuming this type of waste.

I actually showed this page to a friend of mine who works at Coke. He said that it would never happen for the following reasons:
1.) Coke’s bottle shape and design is patented.
2.) The reason Coke’s bottle shape is important (more than iconic Americana) is because it is built that the carbonation doesn’t pop the cap off and explode all over the place.

He told me this bottle shape wouldn’t hold up to any of their carbonated drinks, but it could work for their water =/

I wonder if i’m the only one who instantly thought of putting a bowlpiece on the cap and smoking out of this like the bukket airless bong xD

I don’t usually comment on these things but as an engineer this wouldn’t work with any sort of carbonated beverage. Squares don’t deal with pressure very well, if you actually wanted to produce this you would have to use substantially more plastic to make the walls take the stress without deforming. These bottles are a very pretty design, but that’s it they aren’t actually functional/green in a lot of ways. Not ergonomic, would use more plastic…some of the problems he “solves”, like the shipping issue aren’t really a problem. This guy has a promising future as a designer but he needs to research how the things he’s re-designing actually work and why they are the way they are now if he wants to be successful.

I cannot believe people are willing to sacrifice the beneficial component of the design for the way it looks. It is not “ugly”…it is a pretty modern design, in my opinion, however it is very sad to hear that people would rather buy sodas because of the bottle’s design rather than the flavor. This is a more efficient and environment-friendly design and I really hope companies implement them!

I love it! CocaCola Co. would be foolish to ignore this. I agree they will probably be reluctant to give up their classic contoured bottle design. I am a faithful Coke drinker Pepsi were to use this design instead of Coke, I would switch!

This is pretty cool! Like the first poster said, it would be hard to introduce to our culture… we’re people of habit. But I also love the idea of using less plastics, using plant-based plastics and promoting recycling. Nicely done. With the right promotions, it could catch on. I hope they pick up on this design.

I love this idea…….just not for Coca-Cola. Maybe present it to other companies who do juices or bottled water. I think that bottled waters such as Ethos or Smart Water could use this design. I really hope that some one picks it up. It’s an amazing and refreshing new idea.

Thank you so much for having such a beautiful mind!
I was wondering … and I thought that was what you had come up wtih at first … aren’t hexagons more stackable? And a hexagonal bottle might feel more, um, round and grippy in the hand ….?

Good stuff only that its too complicated.Well that goodness i have cut back on coca-cola consumption for sugar reasons.

Wow, you people on this comment thread are so uplifting and positive! ….not.

I sense some jealousy coming from a few of you folks. Too bad you didn’t think of this awesome design yourselves, regardless of its functionality.

GREAT IDEA ANDREW!! I love it Let me know if you need some sweet ad type pictures.

And what abt all the ergonomics and refrigerator friendliness?
I agree this is a supply side revolution but how abt taking demand into consideration?
Or have we forgotten that “Customer is king!” ?

But Excellent industrial design! Will work like butter for some other B2B industry – just please leave coke alone ;O)

Cheers!

I like them, they are super unique. I don’t think this design will ever pass the manufacturing test but they are cool all the same. My favourite feature is the off centre lip, pretty slick.

First off, I love the new Green design.

I’m commenting though to point out to Steve, that current bottles don’t roll away either. We use cup holders so they don’t slide. And I can say for certain [look at the side-by-side comparison of new/old bottles] that the square ones will fit into the cup holders we have now.

I’m not trying to be rude but it seems that some of you need to take a physics class.

Pointed out by so many before and blatantly ignored; A square container can not handle the pressure of carbonated drinks without using more materials.

Cup holders are round. They keep drinks in place. A soda will not magically stay put because it has a square bottom. It will slide around just as much as a round bottle.

So in the end the design appears green because it promises to use less material. It just won’t work with carbonated drinks. It isn’t small minded to do a little math on the pressures exerted on the bottle.

I for one, LOVE THIS.
I can definitely see my generation loving this design.

Let me get this right. The idea is to make the Coke bottle out of sugar cane while at the same time we are making the coke itself with high fructose corn syrup? Wow I’m at a lost for words. I got an Idea, forget the bottle, and use the sugar cane to make sugar to replace the crap in the soft drink.

This is a terrible idea.

Plastics are not very rigid. Particularly the ultra thin plastics used in soda bottles. You will have to use a much thicker layer of plastic for the bottle to keep high pressure carbonated soda in that cube shape.

there is a reason soda bottles are shaped the way they are now. This guy is no genius.

i love this, cocacola company should really try this. though it doesnt look good, i think if people are informed about this, they will buy that bottle instead of the (prettier) OLD one. i would!

Corner to corner, the square bottle is as wide as the round bottle. No need to worry about it fitting in drinks holders.