If you have been traveling through the following airports lately -BNA in Nashville, TN; LAS in Las Vegas, NV; IND in Indianapolis, IN; DFW in Dallas, TX; JFK in Queens, NY; or IAH in Houston, TX- then I am certain you have noticed the Sephora vending machines starting pop-up a bit everywhere. It is a quick fix to your travel beauty needs right at your finger tips as you wait to board your flight. Pretty brilliant, but I have been seeing this vending machine trend coming since early last year at least, when we pitched a client on s street campaign involving strategic placement of branded vending machines. I thought it was pretty ingenious at the time, but they weren’t ready. Story of our lives!

For the relaunch of CK One, Sephora has released a vending machine in the Paris Metro, selling a 10 euro bottle of CK One. The campaign is present in stations La Défense, Charles-de-Gaulle-Étoile, Montparnasse et Miromesnil and is set to last till the 20th of February. With Paris’s stank-ass metro I couldn’t have thought of a better city to present the campaign in.

TAGS: ck one guerilla marketing campaign, ck one perfume relaunch, ck one vending machine in metro, sephora and ck one campaign, vending machine trend