When all the catalogs are stacked together the spines create a seamless spectrum of color that produces the quality of a sculpture.
” The catalog is limited to 576 units, the same amount of entries in the competition. It utilizes a variable printing program that makes each cover a different color within a predetermined spectrum. No two catalogs are identical and each is designated its own number. However when all 576 are stacked, they represent a seamless spectrum of color in a sculpture, or exhibition, form.”
Thanks to fourfifthsdesign for the tip!
Christian Mortlock‘s AIGA project is a catalog design for American Institute of Graphic Arts, Philadelphia Design Competition. The catalog print-run was limited to the same amount of entries received (576) to represent all the work of the design community. Using a variable printing program, each cover is a different color of a predetermined spectrum; thus, making each catalog entirely unique— no two pieces are identical. In addition, each catalog was individually numbered.
May 19 13 @ 5:16 PMIron & Wine at The Capitol Theatre
May 20 13 @ 5:32 PMTom Petty & the Heartbreakers
May 21 13 @ 5:23 PMMoMA's Annual Party in the Garden
May 22 13 @ 5:37 PMof Montreal at Music Hall of Williamsburg
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery