LACOSTE Press Release :

LACOSTE TAPS CAMPANAS TO CREATE 2009 HOLIDAY COLLECTOR’S SERIES

Based in Sao Paulo, Estudio Campana is constantly investigating new possibilities in concept and uses for different clashes of materials. It creates bridges and dialogues where the exchange of information is also a source of inspiration. Designers Fernando and Humberto Campana carry the duality of their rural Brazilian background and the urban codes from their youth and adulthood.

For the fourth Holiday Collector’s Series by LACOSTE, the Campanas have created an exclusive range of polos. The special edition of 20 000 pieces is based on their famed Alligator Chair, which shows how the reptiles pile up in mud beds during the dry season in their natural habitat. This is replicated by embroidering a cluster of eight crocodile logos onto a classic men’s and women’s white polo shirt.