Camel’s Subtle Campaign

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A strange way to sell cigarettes, but so creative ! I just discovered Camel’s Subtle Campaign while browsing through Jan Steinhilber’s portfolio. I guess these ads have only been published in Europe – Made by Saatchi & Saatchi Italy

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Advertising Agency: Saatchi&Saatchi, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art directors: Chiara Cuti, Norbert Graf, Pericles Pericleous, Riccardo Gianangeli
Copywriter: Federico Mirarchi
Photographer: Jan Steinhilber