Arambulo explained that every single part of the photographs [each petal, each color, each stem] was done individually with actual splatters of Boysen Paint, high powered, high-speed flash, a Hasselblad camera, and a Phase One Digital back. The project required “perfect timing, along with the right combination of lights, equipment, skill, and perseverance.”

From a distance the ads may look like any other old photographs of flowers but get a little closer and it is clear they are far beyond that. These flowers were not from mother nature but, rather, man-made through and through.

Client: Pacific Paint (Boysen) Philippines //
Executive Creative Director: Melvin Mangada //
Creative Director: Manuel Villafania. Copywriter: Bryan Siy //
Art Director: Manuel Villafania, Melvin Mangada, Denise Tee //
Photographer: G-Nie Arambulo //
Account Supervisor: Kara Filamor //
Print Producer: May Dalisay //
Final Artist: Romar Quiroz //
Production House: Adphoto