Arambulo explained that every single part of the photographs [each petal, each color, each stem] was done individually with actual splatters of Boysen Paint, high powered, high-speed flash, a Hasselblad camera, and a Phase One Digital back. The project required “perfect timing, along with the right combination of lights, equipment, skill, and perseverance.”
From a distance the ads may look like any other old photographs of flowers but get a little closer and it is clear they are far beyond that. These flowers were not from mother nature but, rather, man-made through and through.
Client: Pacific Paint (Boysen) Philippines //
Executive Creative Director: Melvin Mangada //
Creative Director: Manuel Villafania. Copywriter: Bryan Siy //
Art Director: Manuel Villafania, Melvin Mangada, Denise Tee //
Photographer: G-Nie Arambulo //
Account Supervisor: Kara Filamor //
Print Producer: May Dalisay //
Final Artist: Romar Quiroz //
Production House: Adphoto
TAGS: Adphoto, advertising, Boysen, BOYSEN PAINT ADS - PHILIPPINES, Cannes International Advertising Festival, Cannes Lions, Flowers, G-Nie Arambulo, Pacific Paint Philippines, paint, philippines, PHOTOGRAPHY
WHAT DO YOU GUYS THINK?
- http://gify.joe.pl
G-Nie Arambulo‘s Boysen print ad campaign ‘Flowers’ won a Bronze Lion at the 2009 Cannes International Advertising Festival. This was the second ever Cannes Lion award won by the Philippines and first ever in the print category. The brief seemed straightforward – make flowers out of paint splashes – but it was indeed a simply-said idea with a much more complex process.
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Marina & The Diamonds and Charli XCX
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?