Beautiful Re-branding of American Airlines [Project]

I just stumbled over this delightful re-branding project of American Airlines from graphic designer Anna Kovecses. She created a new experimental identity (for a Victors and Spoils project) aiming to help AA reinvent itself after filing for Chapter 11 Bankruptcy protection in 2011. compiled 5 other talented designers who also re-imagined how the American Airlines should look like. Definitely worth a look.

You should read as well the review on Fastcodesign

See more of Anna Kovecses work on and see the 5 other re-branding options at

Cyril Foiret

French Trendsetter, living & working in New York : art direction, trend forecasting, styling, designing is part of my daily.
PS: Sorry for my French, I don't pretend to be a writer and I know that my writing is not the best...