Bean Pole Novö

Dazed & Confused launched their September 2012 issue with this intriguing editorial featured by photographer Pierre Debusschere. Hérmes’s artistic director, Christophe Lemaire, paired up with well-known Korean brand Bean Pole to create Novö. The line was named after French rock critic Yves Adrien’s Novövision -who predicted the 1978 revolution of machines in music.  Model Guerrino Santulliana, blends into the background by a chaos of paint strokes dressed in slim-fit tailored pieces from Bean Pole’s latest menswear collection. The collection’s palette includes black, white and yellow ranging in prints from a twitchy painters dots to contour graphic lines.



More info at Dazed Digital.

Label Bean Pole Novö
Photographer Pierre Debusschere
Model Guerrino Santulliana at Nathalie Models


Check out our other features on photographer Pierre Debusschere.