At the Carlton (Australia) edition of Baker D. Chirico, this concept has inspired the interior, the simple purpose of which is to cool the bread fresh out of the oven, to display it naked of packaging and ready to be portioned and sold.
Standing in firm counterpoint to the wave of the bread wall, the centre counter is conceived as a giant chopping board, intended to wear and patina gracefully with age and use. Scales, crumb trays, knife holders and POS terminals each have a place on this working bench, all subsumed into the simple sales concept: chop loaf, wrap and sell.
An undulation of CNC routed plywood forms wall and ceiling. Subtractions from the wall provide display areas for bread; the varying depths of the shelves and heights of the subtractions meticulously arranged to accommodate long baguettes, large round pagnotta, ficelle loaves and other creations. The variety and expanse of the wall allows the display to be re-arranged and altered according to mood or season.
All photographs by Peter Bennetts
More information at www.marchstudio.com.au – www.bakerdchirico.com.au & designboom
TAGS: Architecture, Baker D. Chirico, Bakery, bakery design, Boulangerie, bread, March Studio
WHAT DO YOU GUYS THINK?
Bread is a simple product, of few ingredients, traditionally displayed and sold simply. That is why the Melbourne-based March Studio has made a beautiful, minimalistic interior for ’Baker D. Chirico‘, a famous artisanal bakery in Carlton, Australia. Staying simple and true to the product, the design features an undulating CNC routed plywood forms wall and ceiling, giving a dynamic sense of space to the narrow shop in addition to providing shelving for the bread.
The art of a baker such as D. Chirico is to perfect a simple process and do it like few others. The results are evident in their reputation.
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?