Melanie Biehle Marc Jacobs FW RTW Retro Future Travel West Coast Campaign Proposal

Back To The Future

Melanie Biehle Marc Jacobs FW RTW Retro Future Travel West Coast Campaign Proposal

Though un-commissioned by Marc Jacobs, Seattle-based content creator Melanie Biehle made this groovy case study for the label’s A/W 2014 collection. In a game of free association, she jotted down words that came to her after seeing models in their broom-stick hair and sixties-athletic layers. Among them: mod, futuristic, retro-travel, clouds, purple, purplish grey and architectural.
 

“I started thinking about the architecture and icons of Los Angeles and began combing the internet and Pinterest for images that made me think Retro-Futuristic Travel, L.A. Style,” Ms. Biehle says. She then composited these “found” images of freeways, LAX, the Disney in Bilbao and palm trees with a runway model to “match”—a cool creative exercise that repurposes your hard-won pins into art.
 

Melanie Biehle Marc Jacobs FW RTW Retro Future Travel West Coast Campaign Proposal

Melanie Biehle Marc Jacobs FW RTW Retro Future Travel West Coast Campaign Proposal

Melanie Biehle Marc Jacobs FW RTW Retro Future Travel West Coast Campaign Proposal

See more creative exercises from Melanie Biehle.
Find Marc Jacobs’ A/W 2014 collection on www.marcjacobs.com.




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