The style and video direction for the title track are no surprise; black and white format, camera close-ups and mainly focused on Mayers’ unique sense of style, and topped with luxurious and bling-bling accessories (grill).
The song however is an interesting contrast of style between the verse and chorus. Sung, the chorus has a catchy and pleasant touch with a Pharrell-like high-pitched melody, whereas the verses create a cold atmosphere with a ruthless flow. Somehow ASAP makes it work and keeps us wanting more.
“I’m not doing songs to compete with nobody, that’s why I’m winning.”
The 24-year old rapper and video director seems to have a lot of things going for him at the moment, including an uncontaminated vision of the music industry and a growing passion for fashion.
Plus, the album is set to include guest appearances from Santigold, Drake, Kendrick Lamar, Action Bronson and many more. Say no more.
Harlem native, Rakim Mayers, publicly known as A$AP ROCKY, will be releasing his well-awaited debut album “LONG.LIVE.A$AP” on January 15th 2013, on A$AP Worldwide, Polo Grounds Music and RCA Records.
May 21 13 @ 5:23 PMMoMA's Annual Party in the Garden
May 22 13 @ 5:37 PMof Montreal at Music Hall of Williamsburg
May 23 13 @ 5:27 PMØDD Spring Sale
May 24 13 @ 5:40 PMYacht at Shea Stadium
May 25 13 @ 5:50 PMJames Murphy and Special Guests at Grand Prospect Hall
May 26 13 @ 5:54 PMOneohtrix Point Never at Saint Vitus
May 27 13 @ 6:01 PMA conversation With James Murphy
May 28 13 @ 5:46 PMNaoaki Funayama: X-don at Ouchi Gallery
May 29 13 @ 6:06 PMMarina & The Diamonds and Charli XCX
May 30 13 @ 6:10 PMLee "Scratch" Perry at Le Poisson Rouge