
The style and video direction for the title track are no surprise; black and white format, camera close-ups and mainly focused on Mayers’ unique sense of style, and topped with luxurious and bling-bling accessories (grill).
The song however is an interesting contrast of style between the verse and chorus. Sung, the chorus has a catchy and pleasant touch with a Pharrell-like high-pitched melody, whereas the verses create a cold atmosphere with a ruthless flow. Somehow ASAP makes it work and keeps us wanting more.
“I’m not doing songs to compete with nobody, that’s why I’m winning.”
The 24-year old rapper and video director seems to have a lot of things going for him at the moment, including an uncontaminated vision of the music industry and a growing passion for fashion.
Plus, the album is set to include guest appearances from Santigold, Drake, Kendrick Lamar, Action Bronson and many more. Say no more.
Harlem native, Rakim Mayers, publicly known as A$AP ROCKY, will be releasing his well-awaited debut album “LONG.LIVE.A$AP” on January 15th 2013, on A$AP Worldwide, Polo Grounds Music and RCA Records.

May 21 13 @ 5:23 PM
MoMA's Annual Party in the GardenMay 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson Rouge
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?