Altewaisaome Campaign Fall/Winter 2012

 Altewaisaome is a Swedish label powered by design duo Natalia Altewai and Randa Saome. Their Fall/Winter 2012 campaign is literally split in half depicting the models dual emotions. The models are shot on a bright red and dulled gray backdrop, which brings about either a bold anger or a calming sadness. Altewai and Saome introduce tweed fabrics, colorblock prints and micro-grid patterns this Fall/Winter collection.


Ad Campaign: Altewaisaome Campaign Fall/Winter 2012
Model: Ida Dyberg and Lucas D
Director: Jakob Hysén Hedberg

Vanessa Weste

Year Born: 1988
Location: NYC // How many hours a day are you on the web? 10
Last cool project you worked on: Street Style video coverage of New York Fashion Week
Best place to eat in your neighborhood: The Dead Rabbit
Top 3 Places: Surf Lodge, Kit’s Beach in Vancouver, BC, Canada, Playland Motel at Rockaway Beach
Next destination: Paris, Australia Marrakesh, Cuba
Generation favorite: Pinterest and Instagram