Altewaisaome is a Swedish label powered by design duo Natalia Altewai and Randa Saome. Their Fall/Winter 2012 campaign is literally split in half depicting the models dual emotions. The models are shot on a bright red and dulled gray backdrop, which brings about either a bold anger or a calming sadness. Altewai and Saome introduce tweed fabrics, colorblock prints and micro-grid patterns this Fall/Winter collection.
Credits:
Ad Campaign: Altewaisaome Campaign Fall/Winter 2012
Model: Ida Dyberg and Lucas D
Director: Jakob Hysén Hedberg