Altewaisaome is a Swedish label powered by design duo Natalia Altewai and Randa Saome. Their Fall/Winter 2012 campaign is literally split in half depicting the models dual emotions. The models are shot on a bright red and dulled gray backdrop, which brings about either a bold anger or a calming sadness. Altewai and Saome introduce tweed fabrics, colorblock prints and micro-grid patterns this Fall/Winter collection.

CURRENTLY TRENDING

• 
  16,973 views
  Tom Ford's New Mexico Ranch Designed by...
• 
  15,275 views
  Daniel Carlsten: Paper Food
• 
  14,324 views
  Ulyana Sergeenko Haute Couture...
• 
  8,175 views
  Lana Del Rey: Queen Of Disaster
• 
  5,930 views
  Beppe Brancato for Case Da Abitare
• 
  5,175 views
  Shop Bop Spring Jewelry Edit

• 
  42,486 views
  Ulyana Sergeenko Haute Couture...
• 
  27,037 views
  'Once Upon A Time...' By Karl Lagerfeld...
• 
  25,764 views
  Tim Walker Shoots Tilda Swinton For W...
• 
  19,306 views
  Battle of the (Social) Sexes
• 
  16,952 views
  Tom Ford's New Mexico Ranch Designed by...
• 
  16,082 views
  UK Vogue: Sail Away Starring Kate Moss

COMMENTS

• 1

  beautiful work! posters for posterity!

• 2

  I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.

• 3

  i agree

• 4

  Lovely inspirations <3www.whitebluebird.com

• 5

  Perfect inspiration for our soon to be flat : )

• 6

  This list is one of the best of restaurants around England.

• 7

  ... Tilda is like kristen mcmenamy - magic in everything

• 8

  the tilda shoot is magic.

• 9

  Boring

• 10

  LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?

EVENTS

• May 26 13 @ 5:54 PM

  Oneohtrix Point Never at Saint Vitus

• May 27 13 @ 6:01 PM

  A conversation With James Murphy

• May 28 13 @ 5:46 PM

  Naoaki Funayama: X-don at Ouchi Gallery

• May 29 13 @ 6:06 PM

  Marina & The Diamonds and Charli XCX

• May 30 13 @ 6:10 PM

  Lee "Scratch" Perry at Le Poisson Rouge

• May 31 13 @ 6:15 PM

  Azari & III at Highline Ballroom

• Jun 07 13 @ 10:42 AM

  The Govenors Ball NYC Music Festival

• Aug 28 13 @ 3:55 PM

  Venice Film Festival

• May 02 13 @ 2:18 PM

  Medium Concepts Sample Sale

• May 02 13 @ 11:30 AM

  Food Book Fair