
For the upcoming season (SS12) Agi&Sam have embarked on a journey through Central America, divulging into the many different aspects of life and social structures.
Starting with the festival, The Day of the Dead (El Dios del Muertos) we began to explore the rich culture of this celebration, looking at the ceremonies, reasoning’s, the costumes, historical references and modern day interpretations. The vibrancy of such a festival was the initial spark for which the collection grew.
Having a natural intrigue and empathy with the working classes of our societies, we began looking at the laborers and farmers of Central America, in particular their sartorial requirements and the functionality of their work wear.
Immigration became a key point of our research, in particular the Bisbee deportation where 1300 Mexican American mine workers were illegally deported by vigilantes on July 12 1917. The workers were kidnapped at a local baseball park and transported 200 miles for 16 hours through desert without food or water before being unloaded in New Mexico without money or transportation.
Delving deeper we headed into the underworld, happening upon those living below that acceptable line; those that create their own rules and live under their own guidelines, the gangsters, ‘gangbangers’, drug barons and prisoners. The underbelly of society being the catalyst that propels ‘normal’ life is what really pushed this collection into its reality, and in tow, the idea that one cannot live without the other!
Luis Barragan was another of our biggest influences. His work makes him arguably the most important Mexican architect of the 20th century. His structural design was a direct influence on this collection but it was the way in which he used such unique methods of colour blocking which then exposed us to the colour model CMYK (Cyan, Magenta, Yellow, Black).
Along with our natural intrigue in society, it is a given that our lives revolve around art, fashion, and general creativity. With this in mind it is natural too, that we looked to the artists, photographers, and architects that are all associated and inspire, as well as be inspired themselves by such movements. This includes those such as Margarita Fick, Arnold Belkin, Cy Twombly, Gunther Gerzso, Calavera, Enrique Mentinides, and Frida Kahlo.
This season for the first time we collaborated with two exciting brands for accessories. Firstly producing shoes with New York based company Osborn. Using our prints we combined the cut of their classic oxfords and slip- ons to produce fair trade hand made shoes by cobblers in Guatemala. Secondly working alongside London based RCA Alumni Justin Smith Esquire we produced a series of printed Fedoras and straw hats.
More information at www.agiandsam.com
Agape Mdumulla and Sam Cotton began the brand Agi & Sam with the fundamental thought of designing for men. After years of countless menswear collections, displaying either a fear to create something different or collections which push too far and never seeing the light of day, they aim to sit firmly in the middle. With a strong emphasis on entirely bespoke print and humor they believe fashion should never be taken too seriously.
Over the last two years they have worked in London for designers such as Karl Lagerfeld, Alexander McQueen, J.W. Anderson and Carolyn Massey.

May 21 13 @ 5:23 PM
MoMA's Annual Party in the GardenMay 22 13 @ 5:37 PM
of Montreal at Music Hall of WilliamsburgMay 23 13 @ 5:27 PM
ØDD Spring SaleMay 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson Rouge
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?