TAGS: Ad Campaigns, adidas, adidas slvr, designers, FASHION, PHOTOGRAPHY, s/s 2013
WHAT DO YOU GUYS THINK?
Written by Guest Blogger Madeline Rudin
No longer is Adidas encouraging wearers to spend all day dreaming about sports… just some of the day. The acronym is transitioning as the SLVR Spring/Summer 2013 ad campaign proves that Creative Director Dirk Schönberger continues to engage in dreams about high fashion, as well. Still geared towards an athletic audience, the newest collection infuses bold colors and Hawaiian prints into a line of tailored active wear that will keep consumers just as well suited for style on the street as they are for comfort in the gym. Inspired by martial arts, Fight Club and the human form, simplicity and convenience were key elements in creating a collection of mix and match separates that embody a go-anywhere mentality—further demonstrated in the campaign video, directed by Willy Vanderperre. Glorified active wear or simplified formal wear, Adidas is dreaming about a successful collection.
May 24 13 @ 5:40 PM
Yacht at Shea StadiumMay 25 13 @ 5:50 PM
James Murphy and Special Guests at Grand Prospect HallMay 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson RougeMay 31 13 @ 6:15 PM
Azari & III at Highline BallroomJun 07 13 @ 10:42 AM
The Govenors Ball NYC Music FestivalAug 28 13 @ 3:55 PM
Venice Film Festival
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?