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ABC Carpet & Home has launched its latest rug collection, COLOR REFORM SPECTRUM EDITION with this beautiful campaign captured by Jason Madara. The campaign was shot in upstate New York in an abandoned early 20th century house, the perfect setting for the vibrant rugs with its gorgeous weathered and brightly colored interiors. The Color Reform concept reflects the over-dyed trends we have been seeing for some time in rug and textile production. Each one-of-a-kind rug was individually and intricately handmade and over-dyed by Pakistani artisans.