· EXCLUSIVITY, FEATURED, TRENDS ·
Protect & Survive – Trend Analysis by William HighamThe follow up to Grandmaster Flash’s seminal rap ‘The Message’ in 1980 was called ‘The Message Part 2 (Survival)’. If 2009 was about consumers ‘getting the message’, then the theme of Survival looks to be a key trend for the near future. Consumers today are concerned about surviving a range of different ‘onslaughts’ today: the [...]
· FASHION, FEATURED, RUNWAY ·
Sao Paulo Fashion Week FW 2010 Runway ReviewIt comes as no surprise that Alexandre Herchcovitch drew the spotlight for Fall/Winter 2010 Sao Paulo Fashion Week, where he presented his mens and womenswear collections. What baffles me though, is how one mind can produce such contrasting thoughts simultaneously. Herchcovitch’s womenswear was beaming with cultural references of nomadic/gypsy lifestyles juxtaposed against a royal divinity [...]
· RUNWAY ·
Alexandre Herchcovitch’s A/W 09 CollectionFor his mens AW09 presentation during Sao Paulo fashion week ,Herchcovitch seemed to inspire from the sea. There was definitely somewhat of an underlining nautical reference. He used a lot of poly’s and nylon-like waterproof fabrics, which he applied on more conventional jacket shapes. It was a nice contrast between familiarity and experimentation…