ADVERTISING, GRAPHIC DESIGN
3M Noise Cancelling Headphones Campaign
“This is a graphic film, where we use the skylines of large cities in the world, and sounds related to each one of them. Each sound triggered a building skyline simulating waves sound. After the product is revealed the wave sound turns off.”
Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Directors: Guy Costa, Alexandre Scaff
Art Director: Daniel Prado
Copywriter: Alexandre Scaff
Illustrator: Leandro Esparca
Published: April 2011
More information at www.grey.com & www.adsoftheworld.com
TAGS: 3M, 3M Noise Cancelling Headphones, ad, advertising, campaign, Grey, Grey brazil
WHAT DO YOU GUYS THINK?
Pingback: 3M. The headphones…the ads – Cool Avenue
That’s what I love about advertising, how a very simple idea, beautifully executed can give a such a great campaign. Made by Grey Brazil, here is the ad campaign for 3M Noise Cancelling Headphones. Watch also the video below.
May 26 13 @ 5:54 PM
Oneohtrix Point Never at Saint VitusMay 27 13 @ 6:01 PM
A conversation With James MurphyMay 28 13 @ 5:46 PM
Naoaki Funayama: X-don at Ouchi GalleryMay 29 13 @ 6:06 PM
Marina & The Diamonds and Charli XCXMay 30 13 @ 6:10 PM
Lee "Scratch" Perry at Le Poisson RougeMay 31 13 @ 6:15 PM
Azari & III at Highline BallroomJun 07 13 @ 10:42 AM
The Govenors Ball NYC Music FestivalAug 28 13 @ 3:55 PM
Venice Film FestivalMay 02 13 @ 2:18 PM
Medium Concepts Sample SaleMay 02 13 @ 11:30 AM
Food Book Fair
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beautiful work! posters for posterity!2
I like it. And it grabbed your attention esp. if you posted a comment below. whether you love it or hate I don't see anything where it promotes violence or degrading women.. what i see is government taking away the rights of a citizen n the rights away from people. Failure to follow instructions will land us in prison like the model. Now if steven photographed the same concept with average shmucks would we pay much attention to it? i dont think so. it'd be just another political journalistic photograph.3
i agree4
Lovely inspirations <3www.whitebluebird.com5
Perfect inspiration for our soon to be flat : )6
This list is one of the best of restaurants around England.7
... Tilda is like kristen mcmenamy - magic in everything8
the tilda shoot is magic.9
Boring10
LOL this is such a frumpy campaign. Raquel Zimmermann looks so awkward dancing those bad bad moves. WWTT??? a.k.a What Were They Thinking?