3.1 Phillip Lim’s Trickers by Jacob Sutton

3.1 Phillip Lim’s latest brand campaign serves us not one but two of Spring’s upcoming trends, the latest mixed martial arts practice of the moment and the Far Eastern-inspired garments to accompany them.  Serving as Creative Director on the project (an exciting multimedia leap forward from the ever-expanding NYC-based mom-n-pop business if you ask me), Lim tapped fashion photographer Jacob Sutton and real-life Trickers Jason Mello and Micah Karns to create the clip.  Tricking is a fusion of martial arts, gymnastics and b-boying.  Quite impressive on both counts.

Amanda Jakubik

Year Born: 1987
Location: NYC // How many hours a day are you on the web? 5
Last cool project you worked on: Taste tasting
Coolest person you know personally: Moe Money
Best place to eat in your neighborhood: The Breslin
Top 3 Places: Rome, Lake Washington, My apartment
Best hotel/place you visited last year: Definitely South Beach with the homies
Next destination: Jamaica
Generation favorite: Coachella